Hootsuite is one of the many SMMTs (Social Media Marketing Tools) that social media marketers use to handle their business’ presence across various social channels. According to a survey conducted amongst top brands, Hootsuite came up at the top with over 20% brands preferred choice, followed by Tweetdeck and Social Engage.
If you manage your brand’s social channels, it’s highly likely that you would have heard of Hootsuite. And how it can be used to schedule and cross post messages across various social channels and track their performance. However, you might be missing on a lot of the lesser known features that Hootsuite has to offer, features you can use to significantly improve your brand’s presence. We are sharing 4 such features of Hootsuite that will make you a power user of HootSuite.
Finding quality content easily is something that social media marketers struggle with on a daily basis. While there are platforms which do exactly that like inbound.org and stumbleupon, what if I told you can get good quality content delivered right into your Hootsuite dashboard?
- Login into your Hootsuite Account and go to the streams tab
- Click on add stream and open the app directory (there are some lovely apps in the Hootsuite directory, we will get to that in a bit)
- Add the hootsuite RSS syndicator to the stream
- Once you have that stream set up, all you have to do is enter the link of the feeds of your favourite blogs and create individual streams or a collated streams for your favourite blogs for more feeds you like
- Now you have organized quality content right on your Hootsuite Dashboard. To post a story you like, click on the the post button to import the story title and link to your publisher window, choose your social networks and hit send
As a content marketer, there have been numerous instances of me reading an article online and going “This would be a great addition to the TapChief social narrative”. In such cases I would put all such links in a spreadsheet I used to maintain for all collated content for our social channels.
Until I came across Hootlet…
It’s a chrome extension built by Hootsuite to share content right from your browser window. If you like an article and want to share it on your business page, click on the Hootlet extension and a small pop-up will open with
Publisher box pre filled with the article link and title, along with the options to schedule the message and a choice of social channels. Pretty nifty, eh.
Using Hootsuite for social monitoring (mentions, accounts et al) is pretty commonplace. But most marketers end up underusing it, keeping tabs only their own social streams and a few others. There is a lot more you can do with the social monitoring tools on Hootsuite than is obvious. For businesses who maintain Instagram as a primary social channel can add a stream that specifically looks for a keyword being mentioned in a particular location via Geosearch.
“As a food delivery brand, you can use Hootsuite to engage with people from a particular area to endorse the menu and service you have to offer”
You can also check the mentions of a particular keyword on Twitter, this helps you participate in relevant conversations on Twitter and promote your product while you are at it.
Contests, giveaways and sweepstakes campaigns gained popularity as a way for brands to engage with their audience and also grow their social presence exponentially at very little cost, especially on platforms like Instagram. There are some great services available that let you set up your contest on social media for free, like Gleam.
Hootsuite too has it’s own feature which allows you to do exactly that from within your dashboard. Click on the Campaigns tab to explore the various kinds of contests you can run on your social channels and use one of the templates for a faster set up.
Hootsuite App directory
We earlier mentioned the RSS syndicator app to collate content from various blogs in your Hootsuite dashboard. The Hootsuite App directory sports quite a collection of apps (Paid and Free) from various services that will make your daily hustling a lot easier.
Apps range from Klout, a service to collate influencer opinions on a topic in your streams to a mailchimp integration that lets you handle your Email campaigns from your Hootsuite. For instance, you could user Klout to collate influencer opinions on topics which are relevant for your business or integrate MailChimp and thereby use Hootsuite as your one-stop solution for all your marketing needs.
Knowing all these features,
“The Hootsuite Dashboard will be a one-stop-solution to all your social media shenanigans”
Quite a few of these features are only available on subscribing for the one of the paid plans on Hootsuite, but even for a small sized company, the investment is well worth it.
Tell us of the lesser known features that you have been using on Hootsuite and other social media marketing tools in the comments. How did you come across them? And how have they helped your brand succeed better at Social?